Kripa Buddhdew | UX/UI Designer | Product Designer
Brooklyn, NY | kbuddhdew93@gmail.com
SUMMARY
I’m a Product Designer with multiple years of experience in diverse workplaces. My focus is on crafting user-centered experiences that not only achieve business objectives but also enhance the enjoyment of users' lives.
EDUCATION
The Pennsylvania State University, B.S. in Economics; Minor in Dance Arts
London School of Economics, Management Certificate
EXPERIENCE
FCB Health - An IPG Health Agency, New York, NY – Product Designer
11/21- Current
Quickly designed desktop and mobile products for some of IPG's largest pharmaceutical clients worth billions of dollars, including Novartis, AstraZeneca, Sanofi, and Genentech.
Worked alongside project managers, developers, ux architects, and art teams to ensure visual designs encapsulate business goals and brand guidelines of client products.
Created digital experiences that adhered to ADA accessibility standards, ensuring that people with disabilities could access and interact with the content effectively.
Presented design decisions to clients and account teams to ensure that everyone involved was satisfied with the proposed solutions.
Developed design systems by creating components and adapting to various development styles for diverse clients, ensuring a cohesive brand identity across all platforms.
Dartco, Remote – UX Designer (Freelance)
09/21 – 10/21
Collaborated with a team of four to assemble a project plan, pitch ideas to investors, and synthesize usability test outcomes, resulting in an improved web experience.
Successfully designed a high-fidelity prototype while adhering to strict stakeholder requirements and constraints.
Synthesized qualitative and quantitative research findings to produce user stories, user journeys, personas, wireframes, mockups, and prototypes.
Recruitics, New York, NY – Programmatic Media Coordinator
10/18 – 10/20
Tracked digital marketing performance of job listings for 20 accounts valued over $24 million and implemented strategic plans resulting in increased user engagement.
Completed 60+ hours of training in email marketing, A/B testing, and landing page designs to increase hits and conversion rates.
Designed staff training materials and provided continuous training support to 5 new and existing staff members.
Next Jump, New York, NY – Customer Experience Associate
04/17 – 04/18
Identified site issues on perksatwork.com and collaborated with software engineers to create a novel online sales feature increasing group ticket profits by $40k.
Revamped training guides in order to improve efficiency of staff onboarding.
Solved user inquiries through Zendesk via E-mail and phone calls to guarantee customer satisfaction.
SKILLS
Sketch | Figma | Adobe XD | Zeplin | Miro | InVision | Zendesk | Netsuite | Jira | Confluence | Adobe Creative Cloud | Information Architecture | Interaction Design | Animations | Accessibility | Sketching | Wireframing | Prototyping | Usability Testing | User Research | Empathy Mapping | User Flows | Presentations | Visual Design | Analytics | User Personas